Do Subliminal Messages Really Work?

The Science: Undeniable Power of Subliminal Audio Messages!

We often get asked for evidence of subliminal messaging, from people who have yet to experience the power of subliminal messaging for themselves.

There are plenty of well-documented studies proving that subliminal audios can produce measurable and lasting effects, from breaking bad habits to improving performance. In fact, subliminals can be used to improve every area of your life – from deep internal changes to improvements in your physical body. For example, you can increase your motivation, boost your self-esteem, treat illnesses and phobias… the possibilities are truly endless!

For a long time, research on silent subliminal technology was prohibited because of a US military patent. Here are some studies which have been conducted on subliminal messaging over the last 30+ years:

The Subconscious Mind Can Perceive Audio Subliminal Messages

Kaser, V.A. “The Effects of an Auditory Subliminal Perception Message Upon the Production of Images and Dreams”. Journal of Nervous and Mental Disease (1986)

https://www.ncbi.nlm.nih.gov/pubmed/3723126

Subjects listened to an audio subliminal message. The message was mixed with a regular music recording. Another group of subjects simply listened to the regular music recording without the subliminals.
Both groups were asked to create a pre-test drawing before and immediately after the music was played as well as a drawing of any dreams they had the previous night.
When the drawings were examined, the effects of the subliminal message could be seen. The drawings of the people who listened to the music with subliminal hidden content contained images relating to the suggestions they were listening to, whereas no correlation could be found with the control group.
Kaser concluded that “the unconscious/subconscious mind is able to perceive a recorded verbal message that cannot be consciously heard”, proving the existence of subliminal perception.

In another study conducted by Dr. Becker experimental and control groups were asked to guess a three-digit number. The experimental group was exposed to the number subliminally embedded in behind a pink noise (similar to white noise) based audio track.

In three different trials an average of 77% of people exposed to the subliminal numbers guessed correctly, in comparison to only 10% of people in the control groups who weren’t exposed subliminally to the numbers. This again confirms that subliminal messages are perceived at a non-conscious level.

Strong Reactions to Subliminal Messages

Bornstein, R.F, Leone, D.R. and Galley, D.J. “The Generalizability of Subliminal Mere Exposure Effects: Influence of Stimuli Perceived Without Awareness on Social Behavior.” Journal of Personality and Social Psychology (1987)

https://pdfs.semanticscholar.org/57c1/19f13a5d03ef23c383d7f550ab2d01d9c85e.pdf

Spoken statements hidden by white noise at increasing volume levels were played to test subjects.
Stronger physiological reactions were observed in subjects exposed to the messages which masked by loud white noise and inaudible, than when the volume was actually lower and the messages were somewhat audible.
Research concluded that completely inaudible messages were capable of reaching the human mind, and of having a physiological effect.

The Power of Subliminal Stimulus

Shevrin, H. “Does the Averaged Evoked Response Encode Subliminal Perception? Yes.” (1975)

http://psycnet.apa.org/record/1975-28968-001

Research showed that peoples responses to a given stimulus were statistically lower when subjects were consciously aware, but when the stimuli was presented in a subliminal fashion the response rate was significantly higher.
Despite people being unaware of the stimuli, measurements suggest that our minds do still become aware. This suggests that while the mind is not consciously aware of any messages, the subconscious mind can pick up on the subliminal information and respond in the same way as if it was received under regular conditions.

Helps to Quit Smoking

Palmatier, J.R., and Bornstein, P.H. “Effects of Subliminal Stimulation of Symbiotic Merging Fantasies on Behavioral Treatment of Smokers.” The Journal of Nervous and Mental Disease (1980)

https://www.ncbi.nlm.nih.gov/pubmed/7452209

34 people underwent a 3-week, group-oriented smoking cessation therapy package.
Results showed that the subliminal messages affected post-treatment smoking behavior of the group. i.e. the people who received subliminal messages after their regular therapy had a lower rate of relapse into smoking again.

A follow up study by Palmatier and Bornstein found that “subliminal messaging noticeably improved the progress of subjects attempting to quit smoking”, when compared to the group not exposed to subliminal messages.

Losing Weight & Healthy Eating

Silverman, L.H., Martin, A., Ungaro, R., and Mendelsohn, E. “Effect of Subliminal Stimulation of Symbiotic Fantasies on Behavior Modification Treatment of Obesity.” Clinical Psychology (1978)

https://pdfs.semanticscholar.org/0e6f/90b6e5975f7ee6bb0fbb8fecd905a41d676c.pdf

Silverman conducted two experiments on subliminal perception with groups of 26 and 30 women. The women were at least 15% overweight. There were 2 groups, a ‘subliminal group’ and a ‘control group’. Both groups were given some education on weight loss and healthy eating i.e. how to record calories accurately, eating at regular meal times, and how to reward themselves for eating healthily.
At the start and end of all the sessions, everyone was asked to image a situation in which they would be tempted to over eat. At this point they were exposed to a subliminal message for 4 milliseconds. Either a weight loss based subliminal message for the subliminal group or a neutral subliminal message for the control group.
In both cases the ‘subliminal group’ lost more weight than the control group, with the subliminal group losing significantly more by the end of the follow up period. It was concluded that the use of subliminal messaging was able to help people reduce their over eating habits.

Improves Math Skills

Ariam, S., & Siller, J. “Effects of subliminal oneness stimuli in Hebrew on academic performance of Israeli high school students: Further evidence on the adaptation-enhancing effects of symbiotic fantasies in another culture using another language.” Journal of Abnormal Psychology (1982)

http://psycnet.apa.org/record/1983-01931-001

10th grade students were shown subliminal messages in Hebrew saying: “Mommy and I are one”, “My teacher and I are one” and “People are walking in the street” (a neutral statement). The Students received the messages four times per week for 6 weeks.
6 weeks later, the students exposed to the subliminal statement “Mommy and I are one” scored higher in a maths exam than the other groups.

Psychologists claimed the messages such as “Mommy and I are one” would boost the students self esteem and have an effect to help them learn. Also interestingly when the messages were revealed so the students were aware of what they were receiving the effect failed, giving support to the effectiveness of sending a subliminal message rather than an overt one. (That’s why we only give you sample affirmations and not the whole script)

Better Darts Accuracy

Plumbo, R. and Gillman, I. “Effects of Subliminal Activation of Oedipal Fantasies on Competitive Performance.” The Journal of Nervous and Mental Disease (1984)

https://www.ncbi.nlm.nih.gov/pubmed/6502153

Subjects tested for their darts accuracy. They were exposed to the following subliminal messages; “Beating him is OK”, “Beating him is wrong”, and a neutral control message of “People are walking”.
Results showed that people exposed to the message “Beating him is OK” showed greater dart-throwing accuracy than people listening to any other messages.
This study shows that even a simple positive message played while throwing darts can induce a greater level of accuracy.

Improves Study Skills

Parker, K.A. “Effects of Subliminal Symbiotic Stimulation on Academic Performance: Further Evidence on the Adaptation-Enhancing Effects of Oneness Fantasies.” Journal of Counseling Psychology (1982)

http://psycnet.apa.org/record/1982-22098-001

60 college students on a summer law course for 6 weeks received subliminal messages before 3 of their 5 lectures per week, as also before and after a brief minute counseling session.
The subjects exposed to subliminal messaging achieved significantly higher grades than the others, which were consistent with other earlier studies.

“The reason man may become the master of his own destiny is because he has the power to influence his own subconscious mind."

“Whatever we plant in our subconscious mind and nourish with repetition will one day become a reality.”

“Once the subconscious mind accepts an idea, it begins to execute it.”

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